5.
User friendly packaging
Client:
Forum Gebruiksvriendelijke Verpakkingen (user friendly packaging).
Opening
and using of packaging is a problem for many a consumer. Especially for
elderly and people with disorders. During the 50+fair 65 elderly took
part in an experiment on the opening of various packaging, and on readability
of the 'best before' date.
Results:
Some of the packaging could
not be opened. The most difficult were blisters, jam jars, cassette tapes
and fruit juice packaging. One third of the 'best before' dates could
not be found or be read. We set up some rules for user friendly packaging
design.
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