Client: Unilever, Colworth House (U.K.)

The brief was to design a beter packaging for Cornetto ice cream.

Results: During the usability research consumers said to have no problems with the packaging. Video images of the same consumers showed on the contrary that the opening of the packaging often was difficult, and many a consumer got ice on his/her hands. With these results, an improved packaging is designed which is easier and more user-friendly to open.